>Sometimes innovation does not seem so original. Take make-up commercials, for example. They all seem to possess the same elements: celebrity, flash a smile, buy my product. Not so original. This really bothers me a lot. For heaven’s sake you are selling something that could change someone’s life, so why do all your ideas have to be the same? A make-up commercial has endless potential, just like creativity, so let’s use it, shall we?