>Pro bono advertising is on the rise. And, to be honest, is necessary for growth in the industry of both service and advertising. In my opinion some of the best advertising has come from charity work. Take Droga5’s campaign with UNICEF encouraging people to drink tap water…this literally changed people and an entire continent. This entire program was spread through advertising. A movement that I am personally closely affiliated with is I Am Second. This organization is responsible for getting people to talk about their faith, not necessarily in an evangelistic manner, but merely for communication. In order to spread the word they created the webpage and advertise in all forms of outdoor media from billboards to bus stops, because of this advertising it is now a nationwide movement after only 10 months of operation. Advertising truly affects the mass population of the world.